Ten electricity supplier winter survival strategy: GeZongLianHeng exacerbate O2O outbreak
 
Abstract: With the O2O continues to heat up, the sale of non-standard products vertical electric providers will usher in the blowout. From the sale of household goods, entertainment products and services to IC components, O2O mode will become a non-standard electrical goods supplier tipping point.
IT Internet industry chaos after year, in order to review the past, and even more the future, this issue will be launched series of articles inventory, analyze industry prosperous and lonely, the first paper selected is still the most popular e-commerce, electricity supplier winter in Reading the size of the enterprise survival strategy.
Ten events in 2012 electricity supplier
March
Transition Fengeng
Baidu Philharmonic live adjustment
After a defeat B2C mall music cool days, the Chinese search industry leader Baidu more urgent to tell the industry: I am not going to work the electricity supplier. Obviously hard work in physical electricity business class is not wise,saint françois longchamp, and this time it adjusted its strategy in favor of the new line of living communities Philharmonic live in mid-March 12th, dove into O2O (Online To Offline,escarpins louboutin, that is,chaussures new balance, let the Internet become the next line reception Trade) Blue Ocean market.
Ereli data from the point of view, O2O this business potential is not small, the market size of 98.68 billion yuan this year O2O, is expected by 2015 that number will rise to 418.85 billion yuan,louboutin chaussures, but the figure compared to the physical size of the online shopping market is still a certain gap, is expected by 2015,louboutin femme prix, B2C transaction size is 1.34864 trillion yuan. However, rather than seeing the electricity supplier giants in physical B2C lose ground, it would be better to sneak a piece of O2O industry say.
Emphasis: What is looking blue ocean, or the next best thing The results will tell.
March
IPO invalid
The only product will bleed Listed
This year,escarpin louboutin occasion, China's first and only company listed on the United States to achieve B2C electricity supplier discount, on March 23 evening officially visit the New York Stock Exchange. Before the opening bell, the only product will be announced before the price range of US $ 8.5-10.5 down 23.5% at $ 6.5, the scale of financing also decreased to $ 71.5 million.
CD products will be based on the latest release of third quarter results, its net loss of $ 1.5 million, and other domestic counterparts, still does not get rid of the shadow of loss, as a business enterprise in which the first listed Mecoxlane in just over two years from $ 16 issue price has fallen below $ 1. It is worth mentioning that listed only product will then be considered to be the industry business enterprise open IPO window signs, but as of now, no business enterprise submit a listing application.
Finishing Point: Not commercial enterprises to lower the figure IPO, IPO but simply despise the current Chinese electricity supplier.
May
Split bet
Tencent independent electricity supplier
Although China's largest Internet company Tencent to enter the electricity provider business a long time, it is still unable to obtain a dominant position in the electricity business in 2012,louboutin paris, it's located in the C2C and B2C pat network QQ Mall properties still do not tepid. Not willing to let the electricity supplier business sidelined others forced to drastically adjust electricity provider Tencent architecture, May 18 announced the spin-off business electricity supplier What is a blog and then focus its resources back,chaussures louboutin, or cast it
According to reports, the Chairman of the Board and CEO of Tencent Ma has made it clear to the electricity supplier as an important strategy for the company, he believes that the future flow of cash to any Internet company will sell the company's e-commerce and e-commerce platform, which is impossible to ignore the development of result.
Obviously,nike pas cher, Tencent powerful traffic behind, as its electricity supplier had to capture the city, as the effect of the adjustment after analyst has thrown perhaps three to five years to bear fruit prophecy.
Emphasis: giant big appetite,louboutin chaussures soldes, the heart is not dead, but this fortune
September
Attempted to protect themselves
Where customers layoffs shrink
Since the second half of last year, it seems, news about layoffs where the customer contracted on the endless, the altar where the customer in order to get rid of the huge loss of stock and issues at cut from business to retreat, and September 3 for the self built logistics companies cutting where customers attempted to protect themselves just one strategy.
Although all passengers denied the layoffs and seek to achieve profitability in the fourth quarter related to the listing, but the industry understand the human cost reduction is the easiest way to improve the financial, etc. Otherwise, where the customer has not yet make up a net loss of $ 27 every single hole, which early It was eliminated, to achieve market is non-existent.
In fact, like where the customer as soon as possible in order to occupy more market share advantage in the liquidity of the extensive development of the site is no lack of minority, buy web site is a vivid example of the capital once stopped blood transfusion, only flesh to survive.
Emphasis: the market can not always give companies the opportunity to trial and error.
August
Baotuan to be solved
Gao Peng and F groups merge
Fame last year but this year buy site died in batches, multi-turn a little to the market, before the station closed at ten industries, layoffs, mergers. As long as alive, even the original brand can give up. Following the August 1 Gao Peng and F groups merge early and QQ buy 12 F group two with fellow sufferers Tencent system is completely integrated into the new high friends,scarpe hogan online, which means that the F group and QQ Group will cease to exist.
From the data, from August, Gao Peng and F groups formally merged, F group to the month of October the market size was $ 87.42 million and $ 74.29 million and $ 70.31 million,scarpe hogan uomo, the highest in the industry after the top five, while high friends and QQ buy the ranks of the top ten are not squeezed. The industry is tight, buy the whole market continued to shrink in recent months,hogan junior, subscribers and even lower than last year.
Emphasis: scale is a good thing, but not more than 2 1 + 1.
July
Recombinant Speed
Ali recombinant Business Group
Following several major Internet giants frequently layout electricity supplier industry giant Alibaba Group also forced out of the new movement, in order to reduce friction remain competitive Ali Group announced a reorganization of Taobao,louboutin paris, a scouring, Lynx in July 23, poly cost-effective Ali international business,hogan outlet roma, small business and Ali Ali cloud seven business groups. With Ali's words in order to accelerate OneCompany plan.
This seems to be confirmed in two years ago, Ma said the phrase Taobao will not stop to wait for you,magasin louboutin paris pas cher, from the current situation, the entire Alibaba Group will not, even though he has been holding the market over Jiucheng C2C, B2C near half the size of the market. However, the electricity supplier counterparts in hot pursuit, the heart of the Internet giant electricity supplier undead, so Ali continued buildup,hogan prezzi, according to this year's competition, the stop is likely to be surpassed.
Emphasis: alive survived a century, died just one second, survival is fall behind the true proposition.
September
Mergers Rodeo
Suning acquisition Redbaby
Despite the adoption of other children at home not as good as their own parent, but in order to plug in the various segments of Suning Tesco banner, Suning also had to buy a few different family names, September 25, he saw the eight years history of maternal and child class electricity provider red children,escarpin louboutin pas cher, to help them to accelerate electrification, and industry mergers believe Suning red children is only the beginning of its acquisition strategy.
In fact,louboutin pas cher, from this year, Suning Tesco price war and the war of words of a high-profile move, as well as its single and Jingdong Mall to challenge the development challenges Lynx double 11, Suning Tesco has ambitions not only in the 3C market, we can say where the electricity suppliers promotion battle, where you can see Suning Tesco figure. This is from the same below the price online and offline can see reflected, Suning has refused to take anything about each stroke, Xianxiang each electricity supplier chiefs vowed bloody battle in the end made clear his position.
Emphasis: money is not afraid, afraid of no use to buy electricity supplier mergers, fear can not buy things for our use.
October
Life insurance surrender
Dangdang settled Lynx
October 30 this year, has been listed for two years of Big Brother electricity supplier Dangdang special significance, which jointly announced with the Lynx, Dangdang official flagship store in the manner settled Lynx. Whether or Tencent settled Lynx, I have given clear guidelines: from the. People who let it flow. Dangdang CEO Li Guoqing said no cover.
Taobao had almost an equal footing, is a domestic first listed Dangdang platform electricity supplier from the taste a little helpless, left Jingdong and Amazon eyeing books in its core business areas, have the right capital market pressure, the current Dangdang shares fell all the way from the opening price of $ 24.5 around $ 4. Dangdang as the representative of the oldest electric providers understand that traffic is urgently needed to support a large platform, even if the support from its competitors, even though the move is likely to make opponents more powerful, its expense.
Emphasis: a matter of survival, the incumbent electricity suppliers also face down near the thighs.
November
Promotions rob people
Lynx double 11 new high
From the Jingdong and Suning open play 815 price war, to the double 11 shopping carnival,louboutin online france, electricity supplier in obtaining a doubling of turnover, but also frequently been questioned false delivery, courier warehouse explosion and other issues of Internet users . NDRC even think 815 electricity supplier price war alleged price fraud. Fortunately Lynx 11 day double sales of 19.1 billion yuan for the industry lifted.
It seems from this year, in addition to the electricity supplier price war it is in the price, so that power users are playing tired, which prompted the voluntary electricity supplier in the gross margin is not high earn less even lose money is the user, only none billion, half of the audience, 0 yuan to buy such a big promotion, in order to make the price-sensitive Chinese internet users to quickly gather their own platform to help electricity suppliers squeezed out rivals share successful host.
Emphasis: Chinese people like cheap, but for businesses, but not old promotional profit is not a permanent solution.
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